Alexander Benz

Founder & CEO of Mato · Founder & CEO of Blikket

Alexander Benz is a Norwegian digital designer and entrepreneur, a U.S. permanent resident based in Los Angeles. He is the Founder and CEO of Mato, an AI podcast platform, and Founder and CEO of Blikket, a digital design firm whose work has produced more than $150 million in client revenue across ecommerce, financial services, health technology, and consumer brands.

He wrote Winning the Game with UX Design & CRO (2021), an Amazon best seller that links UX research, behavioral psychology, and conversion rate optimization to business results. He also created the Blikket Wireframe, a proprietary ecommerce design system with registered design rights at the Norwegian Patent Office (Patentstyret).

Benz is a Full Member of the Chartered Society of Designers (MCSD), the world's only Royal Chartered body for professional designers, and a confirmed member of the Academy of Interactive & Visual Arts. He has judged the w3 Awards, the Davey Awards, and the Online Design Awards. He has won multiple Vega Digital Awards and NY Digital Awards for his ecommerce design work, and his projects have been covered by IBTimes UK, BBC, Fast Company, and Dagbladet.

Born: Halden, Norway
Lives in: Los Angeles, California
Education: Westerdals Oslo ACT
Field: Digital design, UX, conversion rate optimization, ecommerce, AI products
Languages: English, Norwegian
Post-nominal: MCSD (Chartered Society of Designers, Full Member)

Companies

Mato — Founder & CEO. AI podcast platform.
Blikket — Founder & CEO. Digital design firm working with commerce, finance, and health-tech brands. Selected clients include Rosland Capital, Kineon Labs, Peptonic Medical AB, Wonderboo, HappyFlops, HappyFresh, Mokki, and Spillfabrikken.
Redux Enterprise — Founder. SaaS automation platform for small businesses. Backed by TheFactory Angels III and Innovation Norway. Valued at NOK 15M during the Nordic Angel Program.
The Checkout Point — Creator. AI podcast on commerce, design, and product.

Author

Winning the Game with UX Design & CRO (2021) — Amazon best seller. Available in Kindle, paperback, and Audible on Amazon, and on Apple Books.
Contributing writer at UX Planet on Medium — articles on cognitive load, behavioral design, information architecture, and the psychology of user experience.

Recognition

Awards

Vega Digital Awards — two Gold and two Silver awards (E-Commerce Design and Email Marketing categories), 2025
NY Digital Awards — two Silver awards (E-Commerce Design), 2025
Innovation Norway — Establishment Grant, 2023
TheFactory Angels III — venture investment (selected from 200+ applicants), 2017–2018